GlowToSleep.com started out when I made luminous pillowcases for my son who would not let me turn out the lights when he went to bed. As if by magic, turning out the lights before bedtime then became a pleasant, enjoyable, and relaxing experience for him. He was no longer afraid of the dark.
I had some leftover fabric and made some for birthday gifts. They were such a hit, parents asked me to make some for their kids.
This is how my "great idea" turned into Glow to Sleep.